The insight of the girls in the purchase of health and beauty products.

Division of Consumer Development The Food and Drug Administration and the National Institute of Development Administration (NIDA) surveyed the NIDA Poll. “The opinions and values ​​of the people affecting the consumption of health and beauty products”. Between March 20 and 24, 2560, the number of reasons for making women look their best is 69.93%, to ensure self-confidence, followed by 17.31% to make them more likely to work, 9.69% To attract the opposite sex, or to have a partner, 1.06% for good health and good shape and 0.38% for social purposes.

Skin color that looks good
• 45.52% Honeysuckle skin or two color skin
• 44.94% White skin
• 5.85% Any skin color
• 3.69% Dark skin

ลักษณะรูปร่างที่ผู้หญิงคิดว่าสวยและดูดีมากที่สุด
• 75.49% Women with slender shape
• 12.33% Women with slim body
• 10.26% Women with plump shape
• 1.15% Women in any shape
• 0.77% Fat women

How women think can make beautiful and look better.
• 79.25% Most women think that regular exercise will improve and look better.
• 71.95% Eating fruits and vegetables
• 24.83% The use of beauty products
• 22.05% Eating supplements
• 11.00% Cosmetic surgery
• 7.44% Injection Beauty Products
• 6% Eating pills

How women use to make their own beauty.
• 73.03% Eating fruits and vegetables
• 69.51% Exercise regularly
• 27.31% The use of beauty products
• 19.08% Eating supplements
• 5.64% Eating pills
• 4.62% Cosmetic surgery
• 3.81% Injection Beauty Products

“For a sample who has never done plastic surgery. If there is a chance of cosmetic surgery to do it?” 67.24% did not dare to do because of the fear of side effects from the surgery. Second place is Do not like surgery And the third is. Confident in its own shape anyway.

In the “group ready to do plastic surgery immediately if the opportunity” is not less than 16.21%. Want to fix the bug to ensure self-confidence, followed by beautiful like everyone else. And want to look better for socializing.

There are also “groups that are not sure whether or not to do surgery” because they are still concerned about safety. And side effects Also, look at the surgery is not necessary. And scared to do it out pretty.

Factors contributing to the decision to buy women’s beauty products.

• 87.96% Products marked with.
• 32.49% Seller or brand reliability
• 31.13% total composition with subtitles
• 28.90% source of the product
• 26.27% of the total number of posts.
• 24.62% word-of-mouth referrals from trusted people such as relatives or friends.
• 19.67% Product reviews or postings of celebrities.
• 16.37% Product look and feel such as color package, smell, etc.
• 15.83% advertising publicity Frequent media exposure. And can be easily purchased.

Credit : Nidapoll